Preparing Artwork and Packaging Specifications

Packaging delays are often caused by missing technical information rather than design quality. A complete packaging package helps the factory confirm feasibility, prepare print files and protect the production schedule.

Start with the approved dieline

The dieline defines dimensions, folds, seals, clear areas and print zones. Artwork should be built on the current dieline supplied by the packaging or production team, not an older template.

Confirm label copy early

Product name, ingredients, nutrition information, serving instructions, warnings and manufacturer details should be reviewed before final design work. The review needs to reflect the destination market and product classification.

Check barcode and code placement

Barcodes, batch codes and date codes need enough quiet space and contrast to remain readable after filling and sealing. Packaging curvature can change how a code scans, so placement should be validated on the actual container.

Define the packaging specification

• Container, lid, label, carton and shipper dimensions.
• Material, color, finish and barrier requirements.
• Fill count, net weight and target fill tolerance.
• Print method and color reference.
• Seal strength, leak testing or drop-test expectations.

Plan the approval sequence

Use a controlled sequence: dieline approval, content approval, artwork approval, print proof, physical sample and final production release. Each approval should have a version number and a clear decision date.

Connect packaging to the formula

The packaging team and formulation team should review moisture, light, oxygen and temperature sensitivity together. A technically valid package can still be unsuitable if it does not protect the formula for the required shelf life.

When packaging documentation is complete before production booking, printing and filling can be coordinated with fewer last-minute changes.